Better Opportunities by Developing Premium Website Content
Not every visitor to your website is at the same stage in their journey. In fact, given the variety of keywords, you might appear for it’s impossible to know all of the different paths a potential buyer is using to get to you. When you add-in social media or direct...
4 Ways to Measure Your Marketing Videos
You want to have a successful marketing video, right? Yes, sure Phil in accounting said it was good, and your mom loves it, but how well did it do with your intended audience? You won’t know unless you set realistic goals but you can’t have goals unless you look at...
Why Sales Shouldn’t Be Qualifying Leads
“But wait,” you say “Qualifying leads is an important part of the sales process. I don’t want to waste time trying to sell to someone who can’t or won’t buy my solution, right?” I couldn’t agree more. So why would I say “Your Sales Team Should Stop Qualifying Leads”?...