4 Ways to Measure Your Marketing Videos

4 Ways to Measure Your Marketing Videos

You want to have a successful marketing video, right? Yes, sure Phil in accounting said it was good, and your mom loves it, but how well did it do with your intended audience? You won’t know unless you set realistic goals but you can’t have goals unless you look at...
Why Sales Shouldn’t Be Qualifying Leads

Why Sales Shouldn’t Be Qualifying Leads

“But wait,” you say “Qualifying leads is an important part of the sales process. I don’t want to waste time trying to sell to someone who can’t or won’t buy my solution, right?” I couldn’t agree more. So why would I say “Your Sales Team Should Stop Qualifying Leads”?...